We maintain a continuous focus on driving the bottom line and cash-flow to the owner. Apara seeks to proactively impact the cash flow and performance of operating hotels by:
- Analyzing business segmentation and sales and marketing disciplines to ensure revenue generation is optimized
- Monitoring and guiding impactful revenue management to ensure highest revenues are being achieved
- Monitoring and guiding cost control and associated best practices to maximize profitability
- Utilizing appropriate market and financial benchmarks to validate performance
- Reviewing and validating annual trading budgets
- Reviewing and approving capital expenditure and capital investment requirements and strategies
- Interviewing and advising owners on key hotel executive appointments